About
Dave Asprey is an entrepreneur and biohacker known as the "Father of Biohacking." He founded Bulletproof, the company behind Bulletproof Coffee, and later Upgrade Labs, a chain of biohacking facilities.
Asprey has been a vocal advocate for using nicotine as a cognitive enhancer, separate from tobacco use. He popularized the idea of low-dose, intermittent nicotine for focus and attention, discussing the science and his personal protocols on his podcast and in his books.
His approach emphasizes self-experimentation, tracking, and using technology and supplements to optimize human performance. While sometimes controversial, he has brought mainstream attention to many biohacking concepts.
Areas of Expertise
Notable Work
Bulletproof Coffee and Bulletproof brand
The Bulletproof Diet (book)
Smarter Not Harder (book)
Upgrade Labs biohacking facilities
The Human Upgrade podcast