About
Jason McCarthy is the founder of GORUCK, the company that popularized rucking as a fitness modality for civilians. A former Green Beret with the US Army Special Forces, McCarthy brought military load carriage training to mainstream fitness.
After his military service, McCarthy founded GORUCK in 2008, initially making military-grade backpacks. The company expanded to organize GORUCK Challenges - timed rucking events led by Special Forces veterans that combine physical endurance with team-building.
McCarthy's advocacy has been instrumental in establishing rucking as a legitimate training method outside the military, emphasizing its simplicity, accessibility, and effectiveness for building mental and physical toughness.
Areas of Expertise
Notable Work
Founded GORUCK
GORUCK Challenge events
Popularized civilian rucking movement
Military-grade ruck equipment design