Summary
Pete Moore of HALO Talks interviews Lisa Semerly, Chief Revenue Officer of Global Halo Therapy Solutions, about the growing adoption of salt therapy in health clubs, spas, and fitness centers. Lisa brings a unique perspective having spent over 10 years as a pharmaceutical sales exec with Merck in respiratory before pivoting to wellness. She discusses how COVID accelerated consumer focus on respiratory and immune health, creating a massive uptick in demand for salt therapy equipment. The conversation covers the business case for salt therapy including stacked modalities (combining infrared heat, red light, and salt therapy in a single unit), the move away from large salt caves toward smaller-footprint equipment with better ROI, and partnerships with major brands like Anytime Fitness, Equinox, World Gym, and Woodhouse Day Spas. Lisa also discusses patented CBD-infused salt and the World Halotherapy Association, which she serves as president, working to standardize training and education across the industry.
Key Points
- COVID was a tremendous accelerant for consumer focus on respiratory health and demand for salt therapy equipment
- The industry is moving from large salt caves toward stacked modalities combining infrared, red light, and salt in smaller footprints
- A 15-minute session in a halo red unit (red light plus salt) costs $35 with no labor required and fits in a 4x4 foot space
- Salt therapy gets into small airways, draws out moisture and mucus, kills pathogens, and reduces inflammation naturally
- Global Halo Therapy partners with Anytime Fitness, Equinox, World Gym, Woodhouse Day Spas, and Spavia
- Patented CBD-infused halo salt is a new product that combines CBD benefits with salt therapy for enhanced relaxation
- The World Halotherapy Association is developing standardized training on how to optimally sequence and stack wellness modalities
- Salt therapy is a touchless, low-labor modality ideal for facilities dealing with post-COVID staffing challenges
Key Moments
Salt therapy draws out moisture and kills bacteria in airways
Lisa explains that salt therapy gets into small airways, draws out moisture, mucus, and impurities, kills bacteria, and reduces inflammation. Backed by about 50 years of science and published in the New England Journal of Medicine, it also has calming, grounding effects beyond respiratory and skin benefits.
"Chains. Spavia is another one. So we're really I think we have the best partners in the industry bar none. And, it's the only way to address respiratory health in an all natural way. And like you said, what salt therapy does is it gets down into those small airways and draws out all that moisture, mucus, and impurity. It kills anything in the airway, and it helps with inflammation throughout the airway. So it's an all natural approach to healing. Started about 185, 185 years ago, but it's backed by about 50 years of science, published in the New England Journal of Medicine. So you hit that sweet spot for folks that are looking for an all natural approach to recovery and healing and respiratory health and skin health."
Stacking modalities with salt therapy in small spaces for maximum ROI
Lisa describes how the industry is moving away from large salt caves toward stacking modalities in smaller spaces, combining infrared heat, red light therapy, and salt therapy in a single sauna-sized unit to maximize both health benefits and return on investment for facility owners.
"the industry moved away from salt rooms and caves, and really where it's at now is stacked modalities. So like the sauna that I'm in, we stack it with red light, we stack it with salt therapy, and of course, the infrared heat, maximizing the footprint, maximizing the return on investment for one of these facilities."
Patented CBD salt as a game changer for the industry
Lisa discusses Global Halo Therapy's patented CBD salt product, which combines the respiratory and skin benefits of salt therapy with the relaxation effects of CBD. She describes it as feeling like you just had a glass of wine and predicts it will be a game changer for the evolution of the salt therapy industry.
"It feels like you just had a glass of wine. It also has amazing benefits for respiratory and skin, and I think it's gonna be a game changer in terms of the evolution of the salt therapy industry"
